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Before the AIR JORDAN, all basketball shoes were white. This simple
statement only begins to describe the sheer magnitude of the changes
that were about to occur to the sport of basketball and to the athletic
footwear industry once Michael Jordan entered the league. Since
Michael's arrival and the launch of the AIR JORDAN franchise, both the
game and the industry have been utterly transformed.
Each year, a new AIR JORDAN is unveiled. An annual event since its
debut in 1985, each unveiling has been met with ever-increasing
anticipation from the media, the industry, and the buying public. AIR
JORDANs perennially dominate the market in sales and demand,
establishing with each year's model higher benchmark standards in
design, innovation and performance for the entire athletic footwear
industry. At the heart of the franchise is the perfect synergy between
athlete and technology – Michael Jordan, the greatest player in the
history of basketball, and the shoes he's worn throughout his
illustrious career that epitomize his relentless dedication to
performance, innovation and achievement.
Today's AIR JORDANs continue to build on the franchise's rich
history of innovative design and uncompromising performance. Inspired
by the greatest to ever play the game, the franchise continues to lead
and shape the athletic footwear industry into the future. As Michael's
legend continues to grow, his legacy in the AIR JORDAN franchise lives
on. citysole |
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