Armor All in the news probably would not have
caught my attention if my car had not been detailed on Wednesday. I have built a solid relationship with the sales, service and detail
departments at the dealership where I take my car and have been afforded some privileges.
Reminiscent
of the days when I was a pharmaceutical sales representative, I like to
take the guys something special to eat when I am in
for service or just unexpectedly. As a result, my car is detailed as if
being prepared for resale at no charge because of this ritual. There
are other perks too and all because of this tempting of the taste buds
which started about eight years ago.
I am not sure Armor All is used at this dealership's detail shop. But, the latest news is that Armor
All/STP Products Company has signed exclusive
licensing agreements for the introduction of Armor All branded car
vacuums, modular floor tiles, and a line of auto body and fiberglass
repair products.
Armor All's parent company is The Clorox Company which is headquartered
in Oakland, California. It's vice president of new business development
and licensing, Steve Silberblatt said, "The addition of these new Armor
All branded lines to the already wide-ranging family of automotive care
products available under the ARMOR ALL brand supports Armor All's
position as the leading brand in car care for both the inside and
outside of the vehicle. Auto enthusiasts will now have access to an
even wider range of ARMOR ALL branded products to keep their cars, and
the spaces in which their cars are garaged, clean, protected and
looking like new."
I have used Armor All in the past with satisfaction. Lexol is my
favorite leather cleaner, however, and is used on furniture, handbags
and shoes. Whether the dealership uses Armor All or not is immaterial
to me. My car looks and smells brand spanking new every time they clean it up!
The new Armor All branded products will be available at mass retailers,
auto channels, home improvement stores and online. Companies interested in licensing opportunities with Armor All should
contact Rory Wehrlie at Brand
Sense Partners, 310-867-7222.
2008 by Avis Ward of GeoVi's Home for Pregnant Teens
Avis is a Certified Seminar Leader, Action Coach, Consultant, and Speaker. Avis is the founder of GeoVi's Home for New Life, a 501(c) 3 non-profit, catering to the needs of pregnant teens. She respectfully acknowledges her deceased parents as her role models, and the hero and heroine in her life.
Disclaimer: All information on this site is provided for informational purposes only! By no means is any
information presented herein intended to substitute for the advice provided to you by any health care or other professional
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