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Twiddler
Big businesses get it. The new ads during Super Bowl prove
it. Despite the recession, lagging economy and bankrupt U.S. treasury, there is
money to be made and spent. It is being spent and made.
The marketing budget is usually the first expense to get the
axe during challenging financial times. This is not wise but it happens without
fail. If it is not possible to increase your marketing then eliminating it
altogether during hard times is the worse choice of the two.
Relationships are essential to our survival. A business
never knows when it will receive a harvest from the relationships formed
through marketing, whether in good times or not so good times. Someone is still
spending money and they just as well spend it with you.
You are not convinced? That is your choice. Turn your
attention to your team. I pray everyone is still around, no hours have been
reduced or positions totally dissolved. You have a full or partial crew but
business is slow. You have marketed in the past. Customers or patients have
come in but left without buying your services.
The case is cold. No follow-up has been made and these
potential customers or patients are still out there, and perhaps still in need
of your help. Who will help them? It just as well be you!
Your team has every intention of handling each task listed
in their job description. That is not always possible because there are tasks
they perform which are not written in their job description, as well. They
simply do them!
Good time management is important but there isn't always
enough time to remain up-to-date on everything.
Cold cases are likely to suffer first. Cold cases are a vault of
unlocked treasure. What better time for your team to work these cases than now?
In dentistry, a Recall Management System is used to keep
track of patients not receiving treatment. Follow-up is timely and systematic.
No one is allowed to fall between the cracks or get lost in the system when
an effective system is in use. A consultant can assist any business in
developing a solid system that turns cold cases into hot cases. Potential
buyers have come through your doors once, or perhaps scheduled an appointment
once, but did not purchase a service or canceled the appointment.
Increase productivity in your business by working cold
cases. A cold case is a hot prospect and even hotter case when you get them
through your doors again. Need help? Its out there! A knowledgeable consultant
is worth every cent.
