Over the past 4 years there has been a dramatic increase in the amount online purchases in comparison to the 5 years prior. And while most companies offer an upgrade to next day shipping it costs add an extra 10-15% of the purchase price, often times. However, recently a few organizations have begun to expedite the shipping of their orders to next day as a company policy, and customers are very happy with the fact that they have saved this extra money. A recent study has shown that a gesture as small as expediting shipment has led to a high level of customer satisfaction and has separated these organizations from their competitors and has led to high levels of return buyers.
The convenience of shopping online is great in this day and age, where we are always too busy to fight the crowds and parking at the mall. The only difference is that when you go to the mall, you are able to walk out with your product. Online shopping loses some of the impulse and excitement because by definition you have to wait for your product to arrive. That being said, many online consumers have grown accustomed to increasing the cost of their purchases simply to receive it within a few days. By eliminating that expense on behalf of your consumers, studies have shown that consumers leave the shopping experience very happy, and return to make more purchases as a result.
One study showed that a leading neck cream company began offering free next day shipments for their customers. The results were mind boggling. The amount of reorders and satisfied customers as well as customer referrals increased by over 43% in just a two month period. When asked about their experience, customers reported that the savings is quite helpful and was the very reason they opted to return to make further purchases. This particular neck cream company is known for its Customer Service Principals and its commitment to customer satisfaction, so these bold steps in the way of shipping did not come as a surprise. Nor did the results, it seems these neck creams have made the company very popular due to the high level of results, however the customer service and customer first principals keeps consumers coming back month after month.
Customer satisfaction is no secret in the world of business, however there are very few examples of companies that strive towards excellence in this regard. Sure, companies all have customer service policies and claim that the customer comes first, but very few actually build an environment around customer service. From the people they hire to the level of service they provide, companies such as this neck cream company, are constantly looking to find ways to better the experience for the customer. Prioritizing shipments is just the latest way they have decided to increase customer satisfaction.
Many companies would resist a move like this due to the increase in spending it may take, or the reduction in profit it takes to make such a move. But the studies showed that by putting the customer first, an organization receives far more in further purchases than it spends or sacrifices in shipping. Therefore it is actually more profitable to sacrifice some profit today, enhance your customers experience and hold on to those clients for months to come. This method of expediting shipping really does increase satisfaction as well as profits for your business or organization.
Sabrina James is a writer of reviews of wrinkle and neck cream in search of which is the best neck cream to recommend to her readers. Her work has been seen on blogs and review sites across the internet.
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