Most sales copy materials are regarded as junk mail and hit the bin without a glance which is why cobbling together your own sales copy without given consideration to what words and images sell and which ones don't is akin to throwing a wad of cash straight down the pan.
My personal experience of marketing and all things sales is the more you can disguise the fact you are doing any of those things the better.
Blasphemy I hear advertising agencies cry!
Todays client is savvy and the client is bored.
Bored rigid of
- Websites that look like adverts
- Sales letters that look like adverts and ...
- Adverts that look like adverts.
One
very successful medium of advertising in magazines and newspapers is to
present the ad like a 'problem page' with photo stories.
'Dear Aggy, my boyfriend can't get aroused..'
'Dear Aggy, I have a cold sore I can't get rid of...'
'Dear Aggy, my house value just dropped but I need to remortgage...'
Instantly the curious reader is hooked and after reading the lurid details they are led to 'Aggy's solution' which would of course is some related product.
I've been caught out this way numerous times.
How is the above related to learning how to write sales copy and sell?Learn by observation.
Every piece of advertising that grabs your attention must be kept and analyzed.
- What hooked you?
- What caught your attention?
- Did it hook you in a good way?
Every piece of advertising you find yourself wanting to throw in the bin without a glance must be kept.
- Why was it unappealing?
- Why didn't it grab you?
If
you cold call, this is a great way to sell your copy writing services and high sales copy
prices to clients. You can show them
the good, the bad and the ugly of why some
mail is junk while other mail is read.
If you aren't in a rush
and have time to learn passively, you'll learn more from your own
experience of how you respond to advertising than many other methods.
But it mustn't stop there.You have been influenced to respond to certain things and not others and how you react may be different to how others react.
Thus
if you can find time to share the materials with others for a 'game' of
'to bin or not to bin', you'll learn more about what floats the boat of
others.
If I see that many people drive around in black cars,
this is a good indicator black cars outsell other colors and I'd be
wise to buy black if I want a quick resale later on. Red cars for
example aren't so popular.
LOOK, LISTEN = LEARN
Good luck.
