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Artists such as U2, Roxy Music, Jethro Tull, King Crimson, Bob Marley and - initially and exceptionally: Millie Small - all have one major, creative platform in common - a unique record label founded in 1959. This record label, in spite of being swallowed up 20 years ago by Polydor and subsequently enveloped into the Universal brand, remains a byword for independent creativity. This was Island Records, founded in Kingston, Jamaica by Chris Blackwell and despite a modest beginning pressing discs on borrowed equipment at a nearby radio station and scratching together some office space on a tiny budget, the business grew following a move to London in 1962, bringing with it a consolidation of the new wave of ska and American R&B which lit a fuse in drab late-fifties / early 60's Britain.
Historians will say of course, that it was with the Beatles and the Mersey Sound, that popular music suddenly woke up to itself after the initial flush of Mid-50's Rock & Roll had long since waned into a balladeering wasteland and a renewed mish-mash of tame hybrid styles geared to "family entertainment" - and of course there is no doubt that that the early Mersey sound crashed through all this big-time. But this was also a period of a massive cross-fertilisation of styles, and for Island Records, the first big event was to achieve a crossover for ska music into the mainstream via a crackling, populist yet unquestionably "different" sound - Millie Small's "My Boy Lollipop" - a smash hit in 1964 and a harbinger of things to come in terms of breaking new acts with styles which were uniquely ahead of the curve of what was acceptably mainstream.
Thus 3 years after this, Island was focussing on Blues-based rock music / psychedelic folk crossovers from a crop of white musicians including the extraordinary John Martyn as well as Free (a major act of the festival circuit), Spooky Tooth and Stevie Winwood's Traffic. Later came progressive bands such as King Crimson and Jethro Tull featuring a demonic Ian Anderson fronting up with that archetypal rock music instrument - the flute!
By the late 60's the label was signing a wave of eclectic folk acts including Dr Strangely Strange, Nick Drake and Fairport Convention - each hugely individual and influential - and shortly afterwards adding a strand of art-pop to the mix, via Bryan Ferry's Roxy Music.
But of course, it does not stop there. Moving back to its Jamaican roots, the label signed a band locally feted in hometown Jamaica called Bob Marley and the Wailers. Convinced that they had found a "black rock star as big as Hendrix", according to Chris Blackwell, Island Records invested heavily on his instincts and produced Marley's first album "Catch a Fire". History was made. Soon, Bob Marley was to become Island Records' biggest selling act.
Following this reassertion of reggae as a musical force, many reggae acts followed, including Burning Spear, Toots and the Maytals and Steel Pulse. But alongside these were also Robert Palmer, Grace Jones and Tom Waits - and more tellingly, from the Dublin connections which started with Dr Strangely Strange and which influenced the development of acts such as Thin Lizzy, Island signed a new and raw act called U2 , who were, of course, to become the stellar rock act of the 1980's and some would say beyond.
The influence of Island Records is thus there for all to see. When looking at the major waves of creative forces against the explosive backdrop of changing popular music tastes in the decades after the 1960's, attention is grabbed by labels such as Island Records. Such labels took the commercial chances which ensured a raft of creative flowerings, and regular, risk-embracing forays into uncharted waters of creativity.
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Jimi St. Pierre writes for travel and entertainment companies in the UK including Limited Edition Rock Photography Gallery www.rockarchive.com . Rockarchive has
photo prints of several Island Records stars amongst a huge range of rock music images from 5 decades of popular music.
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