Twitter can be used to either help you grow your business or suck up your time for nothing. It's all in the approach and strategy you use. The following list explains three concrete tenets that must be obeyed if you are going to successfully use Twitter to promote your business.
Concrete tenet number one: Add value. You're really just spamming Twitter if you only use it to promote your own products or services. Post comments that are truly interesting or informative. For example, you could talk about your opinion on issues pertaining to your industry, links to articles or other web site content related to your industry, comments directed at particular followers, etc. Can you sell stuff, too? Sure you can. You just need to be smooth about it.
The second tenet is to concentrate your tweeting and following on those within your industry. Having lots of followers is great, and I think you should try to have lots of them. You will make better use of your tweeting time if your list of followers consists primarily of potential business contacts or referral sources. You have a much better chance at hooking up with someone who can help your business if the people on your list are already connected somehow to your industry.
Concrete tenet number three: Be systematic. Don't be the kind of Twitter user who only logs in once per week to post something. If you manage your Twitter account like that, you're just wasting your time. Post several times per day, every day. There are methods you can employ that will greatly lighten the workload involved in running an active Twitter account. Being systematic is all about using the right tools.
Twitter can be a powerful component to your overall Internet marketing campaign. Follow the tenets as described above and you will be well on your way to becoming a Twitter master.
Want to really learn how to use Twitter like a pro? www.TwitterForBusiness.com is a blog devoted to nothing but providing strategies for promoting your business with Twitter. While you're at it, go ahead and visit www.TryTweetLater.com, the professional's Twitter management tool. You can try it out for free, no credit card required.
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