Create Your Small Business Unique Selling Preposition

Federal Express - "When it absolutely, positive has to be there" This is a powerful statement of uniqueness that helps to propel their respective success.

A unique selling proposition (USP) is something that differentiates you from all your competitor. It makes you unique.

What Makes Your USP Important To be successful in you gift basket business, doesn't mean you have to be the best you just have to be unique. It would differentiate you, distinguish you, and give you advantage over everyone in you market place.

How to Identify and Develop Your USP You shouldn't rush picking your USP. You need to first identify which needs are going unfulfilled in the gift basket industry. What gap can you fill? Can you be of help to the men between 35- 45? You would be a lot more successful if you feel the gaps.

Here is an example of a gap You can design a referral basket program for businesses to get referrals. Help companies send basket to old company.

You can create a USP's that combines a performance gap with a benefit promise.

Here are few USP examples to get your creative juices following:

Express Delivery. You Just Sit Back and Relax.

Buy It Today Have it delivered in 24hr.

After you have carefully picked your USP, you need to integrate it into everything you do. You USP should be found in the yellow pages, direct-mail, ads, business cards and even your letter headers. It’s what’s used to identify you.

© 2006-2006 Joyce O. Oladipo