There was a lesson that I learned years ago now, that as time passed by, I almost forgot.
I had learned this lesson from Ken Evoy, the founder of Site Sell, through one of his ebooks that he had written.
And that was how to write for the web.
Consider this
When we are reading from a paperback book, we can read slowly as we are relaxed in our chairs.
We can bring the book closer to our eyes, or adjust the light in the room.
But if we are reading something on a computer monitor, everything changes.
Consider the internet, the entire medium and how fast paced it is.
Reading online is different.
It's faster, quicker and very easy for someone to just click away from your article and then they are gone.
But here it is
If you are going to take your precious time and carefully craft an article, or a web page or blog post, then sure enough, you want your readers to get through your writing.
I am sure that you want your message to get across and you want your writing to be read.
So there are things that we can do to make it easier for our readers to get through our writing online.
And this is by learning how to write for the web.
It's really not that difficult.
The trick is to remember these rules while we are all in the moment of writing our articles, posts or pages.
Here they are
First, write very short paragraphs, just a sentence or two.
And create lots and lots of line breaks in your piece.
So it looks like there is a lot of white space on your page.
We are doing this so that when a visitor initially sees what is on their computer screen, it's so they do not feel like they are going to drowned in a sea of words.
Because if they feel that way, they are just going to click away and not finish reading what we wrote.
The next thing that we can do to help our readers is to change the font that we are using.
Forget Times New Roman.
Move on to the way of the web.
The font that we should be using for our blogs and websites is Verdana.
This particular font is very smooth to read and easy on the eyes.
Our readers can just glide through the words on the computer monitor.
And the size that we should be using is 14pt.
This is so it's big enough for them to see, without any trouble.
Another added idea, is the word count of our articles or blogs posts and pages that we are writing.
We want to craft pieces that are between 600 and 800 words.
So that may mean, for some of us, we need to get right down to the point, and trim away the excess.
Writing for the web is easy, once you know the rules, just by always keeping these points in mind.
And once you get used to writing for the web, all of this will come very natural to you.
Then you will be crafting great pieces for your readers, that they will finish reading, and love.
This is great advise. Just as you have mentioned, I have been ignoring some articles on SearchWarp simply because they seem long and overwhelming.
One other suggestion I would make for writers who are building their own websites, is to be careful of the colours they use. Sometimes the contrast between the colour of the words and the background colours are such that it makes reading almost impossible.
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