"Blogging," a word coined from smashing the two words Web Log together, has become the #1 buzz word in the direct marketing industry. On the outside, blogs seem like a town square or water cooler where people can get together and talk about whatever may be on their minds, however it has grown to be so much more. Any and every possible topic is discussed on Blogs these days. Whether it is who is Madonna hanging out with or how do you like the new Blackberry Storm, all of these topics can be found on a blog. So, how can this help your business?
Let us suppose that you own a website and you own a blog forum, many of which are free and can be either located on your website or housed completely separate. You start talking about your product and service offerings on your blog, with links back to your site citing relevant information. Now, we are going to assume that someone you know reads your blog and makes a comment and Twitter's or Digg's your blog post, and then a friend of theirs, that you DO NOT know, does the same. You have just created what could be considered a "buzz" about your topic on your blog. Soon this buzz can spread and two things can happen. The first result being that the shared link continues to be shared amongst the general populous and people in turn visit your blog post. Since you have placed links in your blog that go back to your website, you would realize some click-throughs to that landing page and hopefully result up in sales. The second result is that you have now created that buzz about your website on a secondary forum that has spread throughout the web, all of which can be picked up by search engine crawlers. This, in turn, helps to boost your natural search ranking, thus increasing your chances of your site being viewed.
Being mentioned in a blog is extremely helpful to your business. It means you are doing something worth talking about, and you are getting free press. You are doing yourself a disservice in your SEO campaign by not having a blog attached to your website and we cannot stress enough the importance of this tool in regards to increasing your overall market presence.
Great article, Abe. I've been blogging for several years and didn't even know that was what I was doing for at least have that time. I just love to write and read what other people have to say, and blogging is a great way to do it. Thanks for sharing with us. Welcome to Searchwarp, and Happy Bloging!
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