Selecting and buying executive Christmas gifts is a rare art form. As busy business execs, and with more pressing Christmas shopping in the foreground, we tend to skip it. Yet this holiday season presents an incredible opportunity to show appreciation to those who can make or break our business. Let's face it, without our best clients, our business is at risk. With that in mind, what does going green, holiday edibles, and Interactive USBs have in common? Read on to find out.
Remember the age-old marketing premise that has been proven over and over again-that it costs 4-5 times more to land a new client than the keep an existing client? That's exactly where executive Christmas gifts fit with marketing finesse as a critical piece of the marketing puzzle-by showing the appreciation to solidify your existing client base.
How do you select the appropriate executive gift, with appropriate branding? This can be more challenging than shopping for the most difficult person on your Christmas list. Would a personal executive gift shopper be helpful? The author, executive gift consultant of 22 years, has listed below three inspiring, creative, exciting, hot, new executive Christmas gifts available for this holiday season! These executive Christmas gifts may be purchased in smaller quantities for wholesale prices with your logo elegantly and subtly branded on the gift or gift package. These gifts have to seen to be believed!
GO GREEN: With Solio, a universal, portable hybrid charger, is truly a step (or two) above. With its unique three-blade design and recycled plastic shell, the Solio eliminates the need for "old-fashioned" wall chargers by collecting and storing solar energy. Imprinted with your company's logo, end-users simply can plug in a wide array of portable devices, such as cell phones, MP3 players, digital cameras and PDAs. For those in gloomier climates such as Seattle, have no fear-Solio also comes with a wall charger in case the sun doesn't shine for some time. This is a truly unique, cutting edge executive Christmas gift that says oh so many things. Contact author for a sample of this item.
HOLIDAY EDIBLES: Unlike many other executive gifts, edible products have the uncanny ability to create relationships, often lasting ones, between the giver and recipient. Try Pfaelzer Brothers line, which offers Famous Filet Mignons, steaks, seafood and gourmet desserts. Be sure they remember who gave them these tasty memories, with your brand put on the packaging and/or wrapping.
INTERACTIVE BRANDED USB DRIVE: This is the most exciting, innovative executive gift this year. Your USB drive includes your custom shape, custom branded news, custom branded traffic, custom branded sports, custom branded weather, custom branded finance, and your own SPEAKING AVATAR, as well as generous space for your client's files.
These are just three of the hot new executive Christmas gifts available this holiday season. There are literally thousands! The trend in logo branded products is to keep the logo subtle, and with executive Christmas gifts there are many ways to do this. With edibles, often the packaging is branded, the wooden box that houses the fresh nuts of Maple Ridge Farms, you may put your logo on the ribbon that wraps the presents, or brand right onto the mouthwatering chocolate pieces which your client pops into their mouth.
Whatever Christmas executive gift you chose, be sure to find an expert promotional products consultant that can minimize your shopping frustration with e-mail consultations, samples you can actually see, taste and touch, and art proofs of your brand on the product. It is best, if given time, for you to should see a pre-production sample of one product before it goes to production of the entire lot.
The effort spent in honoring your most loyal clients with executive Christmas gifts will bring a return on investment far exceeding the time and trouble spent on retaining their loyalty for years to come.
Ms. Nelson is a writer/creative entrepreneur and owner of several businesses including The AdStuff Company, http://www.theadstuffcompany.com is a branded gift consultant; and Brand Me Green is the newest division of The AdStuff Company, specializing in Green Marketing (http://www.BrandMeGreen.com). If you would like to contact her for samples, e-mail shopping consultation, you may reach her at toll free 888-ADSTUFF (1-888-237-8833 x 1) or dnelson@theadstuffcompany.com
Ms Nelson is also self employment coach as well as nominee of the Entrepreneurial Excellence Award given by WORKING WOMENS MAGAZINE, and Ms Corporate America 2008 National finalist.
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