Good poster printing can be hard to find. Some
businesses clutter their posters with so much info you cannot tell what
the heck is going on.
Other posters are so bare that you wonder why anyone even bothered.
Here are some tips on how to create a good balance between overkill and
barely-there to make your poster stand out from the rest and catch
prospects' attention.
Focus your message A big mistake that I believe stems from people
wanting to get their money's worth out of their poster printing budget
is to put too much info, too many graphics, just too much stuff on
their poster. These are the cluttered posters I talked about earlier.
You only have a few seconds to catch someone's attention and if you
have 89 ideas going on in one poster, no one is going to read any of
them.
Before you even start designing your poster, ask yourself what you want
the poster to accomplish. Are you promoting an event? Introducing a new
product? Introducing your business to a new community? You need to make
sure everything on your poster contributes to that one message.
Good graphic design is key An eye-popping photo or some kind of awesome
graphic element that catches people's attention works best for posters.
A rule of design is that the graphics should not upstage the content.
In the case of posters though, the graphic is the content.
With only a few seconds to catch someone's attention, it is best to use
a big graphic to pull them in because our brains process objects and
images quicker than text. Try to make your design the main element of
your poster, rather than making text your main element. If you are bent
on getting details of your event or new product on the poster, save
that text for the bottom of the poster. Use the top half of the poster
to pull people in with few words that are huge (your poster should be
readable from 20 feet away) and an interesting photo or image.
Use posters as more than lead generators In many cases, posters are
used to only draw people in. Do not get me wrong – that is their main
use and great way to use them. However, consider also using them as a
follow up method in your store.
Hang posters in your store that are reminiscent of the ones out on the
streets or in your store windows. Alternatively, start a graphical
story on one poster hanging in your store window and finish the story
inside, on posters scattered throughout your store. This will intrigue
people to come in and finish the story!
As with any advertisement, be honest You should promote your business
with integrity – do not lie in your posters or in any of your
advertisements. As soon as people find out, they will tell their
friends and family, and you will lose what could have been long-time
customers. When it comes to advertising, under-promise and
over-deliver.
Katie Marcus writes about the poster printing technologies used by businesses for their marketing and advertising campaigns.
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