Not only do you want to know what zoning limits you have on signage, you have to know what rules the landlord may have for signs in his plaza. Being in a great location is not good if you can't let people know about it.
Your school sign does more than alert traffic that your school exists. Your sign may attract potential students and give them an indication of what to expect. Deciding on what kind of sign and its design is a process as important as deciding on the interior design of your school. This is especially true for a new school seeking to make that critical first impression. Many established schools we see have old, worn signs that give the impression of a tired, worn-out school. The sign has lost its vibrancy and excitement. An old pub may be able to get away with a tired old sign, but a martial arts school thrives on excitement and energy.
Some new schools make do with a large vinyl banner, which clearly indicates the school is not only unestablished but also not too sure it will even make it.
A sign is an advertisement, but it's more than that. A sign creates expectations in a student or family. What expectations might a student create with an old, faded, or broken sign, compared to the expectations of someone seeing your clean, professional, well-kept sign?
A Worn Sign Signals
Low tuition (as in "low rent")
Lack of pride in the school
Owner does not care about image
School is outdated
School may be dangerous
School is unprofessional
A Professional Sign Signals
Higher tuition (professional fees for professional service)
Pride in the school
Owner cares about image
School is up to date
School is probably safer
School is professional
How to Choose a Good Sign
Step one is finding out what your local ordinances are regarding signs, then what your landlord allows. You do not want to make an investment in a big sign, only to have to take it down or pay a fine. Size, number of signs, lighting, colors, mounting, and the location are all subject to ordinance and landlord restrictions. The local sign-makers are usually on top of those issues; check with them.
How Long Should Your Sign Last?
As long as possible? Probably not. How long is your lease? If you move, can you move the sign with you? What if you are strapped for cash at the start-up stage and can't afford the sign you want? You may just need a good sign to get by until you can upgrade.
Universal Truths About Signs
Less is Best
Resist the urge to put too much information on your sign. What about a phone number and/or website? They can work, just make sure they fit into the design of the sign.
Bigger is Not Always Better
Not only are large signs harder to get approved, but they may also not be as attractive to the eye or, worse, could scream COMMERCIAL to the potential clients. Compare the golden arches of McDonalds to a local cafe. Who has the bigger sign, and what does it convey?
Good Signs Cost More for a Reason
Unlike much of your advertising, a good sign is a one-time investment. Don't go cheap. To get the best return on your investment on your sign, take the time, money, and effort to make it a memorable one.
Disclaimer: All information on this site is provided for informational purposes only! By no means is any
information presented herein intended to substitute for the advice provided to you by any health care or other professional
or organization.
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