The INTERNET has given us business people Shop Fronts that we could never even dream of before the WWW. But it doesn't matter how flashy your site is if you are not getting to and keeping your Target Market interested. Here are a few Tips for building your Liquor Sales site.
Tip 1 Most Liquor Sales sites now seem to have a Legal Entry Page. This page is the Home page and is where the Legal Requirements of Age for purchasing Liquor in that country are displayed. Most Entry Pages ask for an indication of under or over the legal age Visitors. If a Visitor clicks onto under they are sent to an Alcohol Abuse Help page. The over the age response then leads you into the site. This page is also great for giving quick Links to other Target pages and paid advertising.
Tip 2 You can seal off by Password Protection a portion of your site and charge for Registration and Membership. This would most likely be your Liquor List, Special Offers, Prices if you post them and your Blog. Getting registered Users can be by providing an opt-in newsletter. Don't bug people by setting up a bunch of automated emails, call them up and have a chat instead. This has to be included in the opt-in or you could loose potentially good customers. Look at how other sites set up their Registrations.
Tip 3 Make sure you comply with all Government Acts and Regulations for the Liquor Industry. Especially in advertising your Products and Services as the code of practice for selling Liquor has explicit rules. An example would be an ad enticing young people to binge drink by offering cheap booze at a Venue. Don't forget to display your Liquor License number it would be like driving off in a car with no plates!
Tip 4 Have a look at and investigate as many Liquor Sales sites as possible. A common thread will appear after a while. That thread has developed because it is what works for most people in this Industry. Your site is going to change and grow as your business takes shape but you need a bit of guidance until you find your feet. Use what suits you and your business needs and fun with it.
The Sly Grog Club is a new online Liquor sales site located in Melbourne, Australia. We Supply and Deliver Wine, Beer and Spirits to Businesses, Social Clubs and Professionals. Great Wine, Beer and Spirits from both Local and International Suppliers are available on Order by FREE Delivery to your Business. New Members are Welcome. Visit our site for an Aussie Experience. |
