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What is your key objective?
Many people who need a website or a new website fail to consider some very important factors when it comes to time to begin building a successful website.
The first thing to consider is “What is the key objective of my website?" Over 90% of all business owners state that the key objective for their website is for lead generation purposes. This means that the main thing they would like their website to do is generate more sales enquiries. With over 80% of people now searching for Goods and Services online Search Engines are the main source for generating new business leads.
Search Ranking Experience a Must
So the first question one must ask is does the Website company I am considering to build my site know anything about Search Rankings? (Search Engine Optimization or SEO).
If the answer to this is no then one must ask, how on earth would they know how to build a Search Engine friendly website?
Many of these website companies play on the lack of knowledge of the business owner by talking up Meta tags, titles and keywords. While being important, if your site is not built in a search engine friendly way it doesn’t matter what Meta tags you put in.
Also website keywords and content is only part of the SEO battle. So when considering a Website firm, one of the key considerations must be, “Can this company build a website that will get results?" So if the first consideration is SEO expertise the second consideration must be “Can they build a site that is easy on the eye?"
Will my Website Look Good?
The majority of websites that I see are in short “terrible". A website with visual appeal while not compromising Search Rankings is so important. In most cases a prospects first impression of your business may be your website. If it is ugly or out of date and lacks professionalism then what impression do you think your website gives your business?
The 2nd most important objective business owners respond with is that they want their website to deliver credibility to their business. A site that is not good to look upon, or is out of date or perhaps is hard to find relevant info on is not going to deliver business owners with the necessary credibility they are after.
A Website that can be Changed
So a website that gets results and looks good. But how about a website that looks good, gets results and is easy to update and manage content on? This brings me to the 3rd and final thing in this article. If you as a business owner really want to establish credibility having an up to date, easy to manage website is crucial.
That is where Content Management Systems (CMS) come in. Say good bye to expensive payments to web designers who slug you with fees each time you need to change something on your website, also say goodbye to time waiting for these changes to take place. If you are thinking of going with a website firm who only build static sites and you don’t have the budget to continually pay for changes please reconsider.
Content Management Systems
CMS enables you to make web changes to your website with ease and for free. CMS is designed to allow you to update the content in your web site with virtually no web skills or experience. Did you know, by having the skill to use Microsoft Word you would be able to edit, manage and update the content all by yourself, from anywhere in the world?
In conclusion you can have a website that people can find on the search engines, that looks good and that you can make changes to with ease.
In my next article I will talk about the importance of CMS and developing good content.
Mark Peterson is the founder and Director of Web Performance. With offices in Australia and the USA Web Performance specializes in building websites that get results.
Mark Peterson
Director
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