Ask every fashion enthusiasts on what's currently the hottest name in world of glitz and glamor and you will surely get Fendi as the answer. Fendi has taken the world by storm and waves greater than any tsunami. All fashion districts and cities are not without the Fendi craze. It such a big hit that the fame reached multiple borderlines of race and culture. Shore to shore, Fendi has swept all lovers of beauty and function with a tide of elegance and functionality.
Originally owned by Adele Casagrande, Fendi started as a fur-leather shop in 1918 along central Rome's Via Plebiscito. The business was officially renamed in 1925 upon Adele Casagrande's marriage to Edoardo Fendi. The marriage could have been so blessed that the business began to prosper and Via Piave became the birthplace of the second Fendi shop in 1932.
The business even boomed when Karl Lagerfeld married one of the Fendis. Lagefeld is the one responsible for the creation of the renowned Fendi logo, inverted FF, and for the unprecedented success and popularity of the brand. Sooner than expected, the brand emerged as one of the top fashionable lifestyle must-haves. Word of mouth and quality products had destiny propel Fendi at the pedestal of the fashion world.
From what was once a traditional hard-to-wear fur outfit, Fendi evolved to become a light-to-wear glamorous clothing line. The makers came up with innovations to better the fur lines (tan, dye, and a lot more other treatments) for a whole new array of top-of-the-line fashion pieces. The first big debut of Fendi's fur collection in 1966 marked the international invasion of Fendi clothing line and started the worldwide phenomenon that is enduring even more these days.
But as years of glorious existence have passed, Fendi included more items under its name. Fendi is no longer fur alone. It now includes scarves and ties for men, shoes and handbags for women, and sunglasses, watches, and wallets for both men and women-- all breathe nothing but air of elegance and cutting-edge fashion beam.
For ladies items, top picks are the Fendi bags. The choices are so wide and many but picking the right one for any occasion or purpose is so easy. Each item is a testament of Fendi's tradition of quality and functionality -- the elegance is a given, of course. Currently, the "spy bags" are the hottest picks. The phython spy bag, cognac spy bag, satin spy bag, and pleated spy bag list some of the must-have bags of Fendi. Trends for 2007 Fendi bags are now starting to set, with the spy bag 2007 and spy pleated bag 2007 promising more out-of-the-box choices for women's undying penchant for handbags. With more and more celebrities sporting Fendi handbags, it will be no surprise to see Fendi bags at the hands of other women as well.
Still in women's line, Fendi shoes are also irresistible. Ranking in the likes of Prada and Manolo Blahnik, Fendi's shoe line is a certified A-lister. The summer 2006 collection sets a high tensity shoe fever and hits women's shopping radar all over the world. The lovely pumps (black zucchino leaf, brown Zucchino, canvas leather trim, etc.) accentuate all humps for a sexier overall feel. The slides and sandals (casadei camel leather, casadei black cut-out, etc.) make a perfect match to booty jeans and sexy shorts.
Men, too, are captivated by Fendi's delight. The neck ties are hot finds for men of contemporary style and vibe. With over a hundred designs, no long-sleeved polos are too hard to find with the perfect tie match. The colors are great -- just the right vibrant and elegance to command reasonable attention. Fendi wallets, sunglasses, and perfume lines also top men's list of Fendi choices. Fendi Uomo is for spontaneous vibe and sensual scent. It comes in three notes (top, middle, and base), each with variants to suit all men's scent needs. The Life Essence's After shave and Eau De Toilette Spray are perfect for men of strength and substance.
Finding Fendi is no painstaking task. Probably one reason many are so into it is its accessibility and availability. One need not go to Fifth Avenue in New York or traverse to the streets of Rome to get a hot Fendi product. In www.raffaello-network.com, one can go all-day Fendi discount shopping with great ease and convenience. Few easy clicks are all it takes to get that posh Fendi product in your cart. For Fendi watches, www.watchesplanet.com has long list of selections for Fendi watches. For shoe cravings, www.styledrops.com is the online discount shopping mall you'll all ever need. With good discounts and sale promotions, online Fendi shopping is a sure craze the world can never get over with.
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